Seriously. Only €17. Only? For an Easter egg plus a few token chocolate pieces? I know it’s Butler’s and all but how do they justify it with the word “only”?

I really dislike the use of the word “only” in conjunction with prices at the supermarket etc. More often than not, it’s just a psychological ploy to impart a false sense of good value to the shoppers and consumers.

Even more distastefully was, near this very sign, there was another that says if you shop there and using their Value/Club Card, you’d get some percentage back in the next card mailing. If they can afford to do so, how much profits are they making out of anyone who doesn’t have a membership card or had forgotten to bring the card with them? This particular chain no longer allowed crediting of points at a later stage, which was what one used to be able to do as long as he/she presents the receipt within certain number of post-shopping days.

Is this really the representation of good value?