Posts Tagged ‘Absolut’

Absolut Art

The Absolut Fringe Festival has just kicked off yesterday and there’s a schedule that’s jam-packed with events, workshops and shows – with something for everybody.

One of the central hang-out locations that the festival goers shouldn’t miss is the Absolut Fringe Factory @ Smock Alley Theatre on Lower Exchange St (off Essex Quay). An unique venue, for the duration of the festival, it plays host to 16 original contemporary Irish artworks.

Absolut Art @ Fringe Festival

Absolut Art @ Fringe Festival

Absolut Art pieces were created with this sole decree – “Be inspired by the Absolut bottle”. Within a short period of time, The Small Print curated the fabulous collection by Irish artists, from illustrators to graffiti artists to photographers. Among them are Maser, Asbestos, Chris Judge, Steve Simpson, Cliona O’Flaherty, Aisling Farinella and BrenB.

Richard Brickley, Absolut Marketing Manager, was very pleased with these highly creative works created from the very same brief that was given to Andy Warhol back in 1985, resulting in Absolut Warhol. Emma Donnellan, Brands Director for Irish Distiller Pernod Ricard, was in complete agreement and was excited that these pieces will be added to the international Absolut Art collection in Stockholm, Sweden.

The pieces currently on exhibit should be admired in person.

Absolut BrenB is vibrant and colourful, inspired by the text from the bottle label. Absolut Farinella is deceptively simple with the model styled in an iconic Absolut logo printed t-shirt, but referencing works of Karlheinz Weinberger. Absolut Asbestos retains graffiti quality within abstract space. Absolut Simpson has a retro feel with its colour scheme of blue, beige and red, and is a marvelous (somewhat) 3D piece. Absolut Judge features a robot (rather like Bender from Futuram) walking through a tunnel of electrifying light – if only the piece has been shown with UV light, you’d see glowing colours from the special colour markers that he had used in this creation. Absolut O’Flaherty is vintage candy at its most elegant, celebrating the occasion with a ginormous cake.

Don’t just take my words for it. Go and see them for yourself. All 16 pieces. The Absolut Fringe Factory opens 5pm-10pm daily, from 5 September to 20 September. If you’re catching any of the fringe events, why not take a small detour to visit this exhibit and enjoy a drink at the bar of this one of a kind venue before your show? The admission is free.

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