Science Gallery M+, take II
So a couple of days ago, I voiced my opinion of what I thought about Science Gallery M+ scheme. Seems like I’m not the only current member to react to it, as I see this little snippet in the newsletter I received today from Dublin Event Guide for Free Events.
Joerg opined it as “this is odd”.
SCIENCE GALLERY NOW WANTS YOUR MONEY
My beloved and often highly praised Science Gallery dropped dramatically in my estimation. It is not that they are showing awful exhibitions (“What if” was not as great as others, but nevertheless interesting.), instead they decided to downgrade all their loyal members by raising the bar. Membership in the Science Gallery was always free and it included a few perks. As a member you got a 10% discount on tickets for non-free events, and on purchases in the shop and café and you got access to some events that were only available to the members.
We are now told that they need to raise money and therefore are introducing the wonderful Membership PLUS programme. Only problem is that the “PLUS” Members don’t get anything extra. Instead they get for EUR 30 per year (temporarily discounted to EUR 20 if you “upgrade” before 10 Feb) the perks that the non-Plus members previously got for free. And even worse: all normal members will not get ANY perks anymore. BAD move, dear Science Gallery! Kicking the 8500 people in the backside that felt passionate enough about the Science Gallery to join up, is not smart marketing.
By the way, I am not complaining about the fact that the Science Gallery needs to make money. Sure, it is a pity, but THEY need to decide what is needed to keep the “show” running. However, I wonder if it wouldn’t have been a better idea to charge an admission charge of just 1 Euro (not more!) from every visitor. With 500,000 visitors since the Science Gallery was opened 2 years ago, this might be a much better approach. http://www.sciencegallery.com/membership_plus
I can certainly understand Joerg’s point of view. He has, over the last couple of years, regularly promotes Science Gallery to thousand of subscribers to his newsletter, your truly included, because he genuinely cares about what’s going on in Science Gallery. His stand and mine is not at all too different – we both found it perplexing to have nearly everything taken away from the loyal regular members.