Red Spandex Mob Running On Streets of Dublin

Around 1 PM today, the shoppers on grafton street were greeted by a mob of men and women wearing red spandex head to toe and face painted in red, having a run from Trinity College to St. Stepehen’s Green.


It was part of an advertising campaign organized by KICK Communications for Samsung, for a new mobile phone release. Also Tommy Bowe was there as special guest to launch the phone.


20090402-dsc_0059Thanks to Dena for giving access to get some great shots. More here.

Here’s a video from few weeks ago (not of today’s run)


3 Comments so far

  1. Inflation and running a muck - Made In Hollywood Blog (pingback) on April 8th, 2009 @ 10:15 pm

    […] Kick Communications approached us to create a giant phone for their client, Samsung, and for the launch of their new Tocco Ultra touch screen mobile phone. The inflation rate was 2300%. Thankfully, this only applied to the phone’s dimensions, which basically meant that it was much much larger than the original.  Even Tommy Bowe, a member of Ireland’s Six Nations Championship winning team, is 6′ 3″ tall and is dwarfed by the supersized phone. The cellphone replica was 11′ (3.3m) tall and was created from three blocks of foam. Timber batons were run through the centre to give it additional strength. The surface was then treated, and a printed vinyl wrap was applied to the entire phone. Unfortunately, we were not at the event, so we don’t know exactly why there are so many people running a muck, clad in red spandex, on a sunny day in Dublin (possibly some government protesters on the way to the Dail to complain about their overdraft situation?). The only clue we have is that they were part of a teaser campaign, from looking at this video. With thanks to Dublin Metblogs. […]

  2. Mo (dub_mohan) on April 9th, 2009 @ 11:20 am

    thanks for the mention guys .. great giant phone :)

  3. MAW Blog » The Dublin Samsung Tocco Flash Mob Stunt!! (pingback) on April 12th, 2009 @ 9:33 pm

    […] Youtube On Metblog On Dublin […]

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