Transport21: €70,000 Logo

I would be eager to hear what any marketing execs or indeed Joe Public thinks of this logo for our fantastic new Transport21 plan:

Snazzy? Effective? It had bloody well want to be, it cost €70,000 of taxpayers money to come up with it after Noel Dempsey, Minister for Transport, snubbed the free logo that had been drawn up by the Department of Transport.

It emerged today that Noel Dempsey allocated €2 million of taxpayers money to outside consultants, PR and advertising in the first half of 2008 alone, with the majority being spent on promoting Transport21. You can read the full story here.

I may not be too savvy when it comes to the multi-layered world of PR and advertising, and I do acknowledge that a certain amount of promotion is necessary, but a €70,000 logo – funded by the target audience?? I’d love to hear from anyone who thinks that this is justifiable.

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